Javed Akhtar inaugurates a media and entertainment programme
Mumbai Educational Trust (MET), Bhujbal Knowledge City announced the launch of a specialised programme, the Post Graduate Diploma in Management (PGDM) focused on Media and Entertainment. The programme was inaugurated by the renowned poet, lyricist, and screenwriter, Mr. Javed Akhtar.
While speaking on the occasion, Mr. Akhtar said, “Earlier, people were not provided formal training. They learned on the job. We should be thankful to MET for filling in the void.”
Mr. Akhtar also said, “There is an overload of information and knowledge, which is going fast for sure, but it is more cursory. If we are only going fast, we will only touch the surface level, and we will be fooled. There is a need for a balance between speed and depth. It is great that such a course is introduced by MET and I hope that they would find a balance between the two.”
Shri. Chhagan Bhujbal, Founder Chairman, MET, said, “Media and Entertainment are witnessing transformational changes, owing to the factors like mobile and internet surge. This leads to gainful opportunities for the young generation if they are trained well. Thus we envisaged PGDM Media & Entertainment, which is another step in the right direction to bridge that gap.”
The launch event also witnessed stars from the entertainment and media industry such as poet, actor, comedian and writer Mr. Shailesh Lodha, Film & Television Actor Mr. Swapnil Joshi, Actor, Director, Producer Mr. Addinath Kothare, Mr. Raj Kamble, Founder & CCO, Famous Innovation, Mr. Pramod Sharma, National Creative Director, Rediffusion Group, Mr. Ajit Wadikar, Director & Writer, ‘Y’ The film, Mr. Shrenik Gandhi, CEO, White River Digital. Among others was a panel of experts from the industry who discussed the current state of the industry and emphasised the necessity of enhancing the organization of the sector. The panel deliberated on the Business of Creativity and the need to build a network and grow credibility in the media and entertainment landscape.
Mr. Bobby Pawar, Chairman & Chief Creative Officer, Havas Group India, said, “Readers and viewers have become media itself because they share and react themselves. They have also been defining entertainment, which is equally good. Media and entertainment are not dying, it is in fact growing with every person.”
Mr. Akshay Bardapurkar, Famous Director and Founder of Planet Marathi, said, “Media is the most unorganised sector which is being organised through the program, which is commendable.”
Mr. Kunal Vijaykar, the Broadcaster and Food Writer, said that the communication tools are the same but technology has changed. “How you write, communicate, and share information remains the same. The basis and process of creativity remain relevant. Only the tools to play with changes,” he said.
The specialised MBA programme will give students a thorough understanding of the media and entertainment industry as well as the skills and knowledge they’ll need to succeed as professionals in the industry dealing both with the business and creative sides of the Media & Entertainment industry. This two-year full-time course is approved by AICTE.
According to industry experts and professionals, media and entertainment play a crucial role in shaping and influencing society’s narrative and culture. Mr. Josy Paul, Chairman, BBDO India, congratulated MET on the launch of the PGDM (Media & Entertainment) programme, expressing his hope that students and faculty will create impactful content that resonates with India and the world.
The panel and guests were felicitated at the hands of Shri Pankaj Bhujbal, Hon. Trustee-MET and Dr. Jitendra Wagh, Hon Trustee-MET. Some of the most famous people from Film, Advertising and Digital world also sent their e-greetings on this occasion.
This specialised MBA programme at MET encompasses an array of modules that equip students with a comprehensive understanding of the media industry, both theoretically and practically. These modules cover diverse topics such as Advertising, Journalism, Digital & Public Relations, Brand Management & Communications, Media Research, Media Vehicles & Consumer Insights, and Entertainment Marketing and also deal with the new age aspect of media including AI, AR, VR and more. Through this program, learners will gain a holistic perspective on the media landscape and acquire the necessary skills to navigate its nuances with ease.