Renowned Bollywood publicist Dale Bhagwagar was recently awarded the ‘No.1 PR in India Award’ by the ‘Media Skills – New York Academy’ in Mumbai. The prestigious accolade recognizes the PR specialist’s extraordinary contribution to the news media industry over the past three decades and his standing as the most trusted publicist in the country.
Dale Bhagwagar is often referred to as the ‘Father of Bollywood PR’ for having launched the first Bollywood PR agency in the nineties and bringing organization and structure to the entertainment PR industry in India. During his recent visit to the Mumbai branch of the ‘Media Skills’ academy, he conducted a captivating two-hour Masterclass for event management students, providing them with unique insights into the world of celebrity events and media interactions.
The session saw the PR expert delve into the intricacies of PR ethics, emphasizing the importance of maintaining a moral compass in the news media industry. He shared his unique approach to balancing the media’s demand for sensational content with the need to uphold ethical standards, a principle he refers to as his “balancing act” in PR.
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The students were fascinated by the publicist’s insights and expressed their eagerness for continued guidance. In a rare gesture, Dale, who is widely known as Bollywood’s only PR guru, extended his support by sharing his contact information, encouraging them to reach out for advice as they embark on their professional journeys.
Dale’s influence in the Indian entertainment industry is unparalleled. Over the years, his Bollywood PR agency Dale Bhagwagar Media Group has handled branding for around 300 personalities and looked after news media publicity for 35 films, including the Shah Rukh Khan-starrer Don and the Farhan Akhtar-starrer Rock On. His ethical approach to publicity campaigns has introduced numerous PR trends in the entertainment industry, making him a respected figure both in India and internationally.
He has been featured in all prominent news media in India and in international media such as The New York Times, The Guardian, CNN, BBC, Pravda, Sky News and The Washington Post, making him the most famous publicist from India on the internet.
Apart from his legendary PR work, Dale is actively involved in training mass communication students. His collaboration with the ‘Media Skills – New York Academy’ marks a significant milestone in bridging industry expertise with academic excellence.
‘Media Skills – New York Academy’, founded in 2018, is a pioneer in media courses pertaining to VR, AR and AI technologies in broadcasting, TV, films, music, entertainment and business management. The academy is committed to providing comprehensive, hands-on training in media skills to help students achieve their professional goals.
With Dale Bhagwagar’s recognition as the ‘No.1 PR in India’, the academy has also reaffirmed its commitment to fostering creativity, innovation and ethical practices in the media industry. As students embark on their educational journey at this esteemed institution, they are poised to benefit from a rich tapestry of knowledge and practical skills that will shape their future success in the competitive world of media and entertainment.